Blended Benchmark Discussion
April 19, 2010
  • ATTENDEES
    • Tom Cavanaugh
    • Chuck Dziuban
    • Tanya Jootsen
    • Stephen Laster
    • Patsy Moskal
    • Mary Niemiec
    • George Otte
    • Tony Picciano
    • Karen Swan
    • Norm Vaughan
    • Karen Vignare
    • Anne France
    • Anthony Fusco

v Need for establishing benchmarks and metrics for evaluations of blended learning.

v What is different about BLENDED that is independent from others.
o What is the POLICY for/ rules of blended learning.
§ No metrics exist to say “this is good, or this is bad” when it comes to the pedagogical methods used by different faculty in reference to blended courses.
o What are we trying to accomplish with a blended learning course?
§ Karen Swan: Integration? How is that measured?
§ Tom: If you are trying to measure “discussion” and one is done in a classroom and the other is done in the virtual medium, how do we measure the two?
§ Tanya (UWM): What LEVEL of metrics are we talking about?
v There has been a reverse evaluation of blended
o Mary: Presentations, article in JLAN: What’s your goal? The extension of that is the measure of success.
o If the problem you are trying to solve is “time to degree”, then what is the solution?
§ How do you blend? And how do you know if you’ve succeeded?
§ In the grid, a problem was identified and blended was used as the solution.
§ Now, blended is the given, and needs to go back from there.
v Benchmark-based
v There is a period of assessment.
o Tony (Sloan): What level? Is it something we identify BEFORE and then attempt to measure?
§ Develop a test ->evaluate -> results speak for themselves = Benchmark
o Can you separate out the modality from the overall course?
§ There’s a core part of the course that is common to any modality
· It may be the most significant determinant of the outcome
· If the goals that are set for the course, the program, and the institution, and those goals are being met, it then becomes harder to separate out the modality.
· We look at “what are the issues pressing higher education over the next 7ish years”
· We should identify bigger higher education issues vs. micro issues.
v Tanya: Time to degree seems to be the highlighted standard of administrators and institutions due to current economic situation
o Consider the audience.
§ The current state of our economic situation will dictate who is interested in what sort of evaluations should exist.
o Karen: What issues are there to which Blended is a solution
§ Tony agrees
v Tony: The faculty starts to assume ownership of the students in higher level courses and professional programs in ways that that they don’t in the GEN EDs (at the program level)
o Tanya: When I was an instructor, my colleagues could care less about time to degree. They are concerned with the student’s experience.
§ What will they take with them?
o Tony: They are not exclusive.
v Stephen: COST- opportunity cost, as it sits now, is unsustainable.
o What does blended do?
§ It supports brining down the total opportunity cost to successful degree.
§ The total cost can be driven down by offering a lousy program
§ You can start there (total economic costs), and decompose from there. (Similar to DuPont model in business)
o Part of this would include intake methods.
§ How many people you retain in degree programs
· Failed attempts created.
v Tony: Policy Issues- set by state legislatures. Failed open-door policy.
o 75% of Higher Ed is in public universities (policy implications)
v Patsy: There are multiple audiences
o Administrative, Faculty, Student
§ Defining issues may be better than defining metrics
§ Will end up at “What percentage online does it have to be blended to be blended”
v Karen: Time to degree, persistence, retention, success, post degree employment/graduate school, access
o Does this all fold into the economic costs that Steve mentioned
v Strategic question- Do we follow the money? (i.e. do what the check-writers want to get the money)
o Stimulus packages, grants.

v Mary: What about the institutional drivers for going to blended?
o Access: the institutional issue is the restriction of access due to certain limitations.
§ Classrooms, faculty, instructional staff
o There are general issues that effect student completion which is the main reasons the institutional drivers are in place
v Chuck: Get down a huge laundry list of issues instead of limiting it down.
o We tend to gravitate to stuff we CAN measure.
§ We are really successful when we cant measure anything.
v Tony: I am not in the mind to have the Gates foundation moving us in terms of what were doing.
v Stephen: Education, next to healthcare, is the second most unsustainable business model there is.
o Pricing most of the country out of.
§ We should have a way to explain how “blended provides value”
· If we cant do this, we are suspect of wasting resources.
v Mary: Show me where it is cost-effective?
o Unless you’re willing to scale the courses, they DO require more resources.
§ Stephen: Value creation vs. Cost (cheapest education is the one not delivered)
· Very hard to evaluate value to society.
v Stephen: Sloan should be creating the framework by which institutions can evaluate the progress of blended.
v Tony: Are you talking about value-added? More value to those students in risk than to those who aren’t.
o Value to who?
o Student? Stephen: Society? (wont be on social assistance, wont be involved in crime)
v Tanya: Comes back to access. We need to think about pricing people out.
o Is a degree even going to matter in 20 years? Do you need 4 years of seat time?
o Don’t care about your degree…rather, what can you contribute?
v Chuck: 4 models of making money by giving things away.
§ Unbundling of higher education. Anderson Book.
o Stephen: I can see rapid consolidation
§ Its already going
§ Why so many programs/disciplines? Why 115 universities in Boston?
v Karen: Consolidation in profit and non-profit.
v George: Information transfer is not education…crystallizes around blended learning.
o The exposure to and application of information is something that happens that non-learning environment, where will it happen?
o We cant get stuck on what blended is, but we need to say it’s a good thing.
v Karen: We need people who are going to be good citizens.
o Having people who are simply competent to do jobs, that may not be the case.
v Tanya: Some research says that the education students get and the jobs they will get isn’t even here.
o Students are getting an education to solve the world’s problems.
o We need to think outside of the box
o People who are taking blended learning aren’t taking an 8yr program just to get a Job X, or do Task X.
v Tom: Wouldn’t each institution define value depending on their mission?
o If your ultimate benchmark is value added to this blended learning process, who do you measure that?
v Stephen: Similar to accreditation….What are your goals for doing it? Why are you in blended? Can you even articulate them? Have you thought about them?
o Maybe Sloan offers an audit service
§ Engage in this process
§ Help them think how the institution gets better
v Tony: Sloan not interested in the accrediting/auditing business.
o Send a team in. Pure support. Not an audit.
§ Updating the pillars.
o Cost of education keeps going up.
§ However, more people keep wanting to come to college.
v Tanya: Social change
o 50 years ago, only the privileged could come to school
o Didn’t care about “priced out”, different learning style
o Now, different. Everyone should have access to higher ed.
o Due to social change, there is an institutional change
§ Different needs, different markets
§ Benchmarks should be reflective of the current impact
o Students are seen as clients/customers with needs
o Often times, pedagogy is forgotten.
v Mary: The issue of access keeps coming up.
o The pedagogy is an important part of it
o Institutional mission is also key
§ The reason your doing blended learning has to be consistent with the mission, or else it will fail.
§ The mission needs to change
v Chuck: Not be worried about the granularity, but rather identify the constructs that drive this

o Identify the guiding pillars to come to a framework for evaluation.

v Stephen: Will the pillars stand up?

v Karen Swan: I think we want a little smaller grain size.
o The pillars didn’t have good metrics to begin with
§ Saying its as good as F2F didn’t help because I didn’t think F2F was that good to begin with
v Tanya: To get there, we have to go bigger before we can come down
o Pillars very focused on a certain level of metrics
§ Need to get into bigger constructs before getting more granular
v Stephen: Start with pillars, map the next level down.
o Play around with the cost pillar
o Even below the sublevel, define each institution for itself.
o Real problem: No pillar really gets at the institutional issues
o No way at getting consolidation prices with pillars
v Stephen: That’s a market force that just happens
o Everybody is doing this, maybe we should too.
o The pillars aren’t silos. They are systemic.
v Mary: A key issue we must be realistic about is the resource/sustainability issue.
o Most of the blending doesn’t bring in new dollars like online does.
o Blended makes room for new students, but the pipeline exists.
v Tanya: Resource pillar instead of cost effectiveness.
o Encompasses institutional, societal, unit resources (HR, physical).
o Scalability issues.
o Scalability and sustainability issues are not independent.
v Stephen: Model a new institution with just blended.
o The reason blended looks appealing is because they are starving it of resource
o It can be more cost consuming.
o Retraining employees and retooling them
o Bringing in new people wouldn’t really do that.
v Tony: Student outcome (value added) gets really complex
o CUNY could not afford to sustain
o The issueswith the students isn’t just that they aren’t reading, write, arithmetic.
o There are social and cultural reasons behind that
o Support system
v Chuck: Let’s aggregate the models of blended learning to see if they inform in some way.
v Tony: Two aspects of the workshop
1. Identify issues (bigger than metrics)
2. Identify models that could possibly resolve those issues.
o Forget about the word metrics
o Its different in this country. Access has been in US since WWII
o The rest of the world only started the idea of access 20 years ago
v Stephen: This is giving them a competitive advantage. Very focused approach to learning
v Tony: Why do blended? Put the models on the table
o Tie them to the higher issues to provide a provocative workshop.
o Identify several models. Agrees with Chuck
v Mary: That is the one thing people ask for at every conference. We have these models and have done some of presentation.
v Stephen: Its been done in pieces, we’ve never pulled it together
v Tony: They can identify to College A doing something. We should come up with an overall model that applies to Higher Education in general would be a great service.
v Mary: Sent model to CFO- 4 courses that had been F2F and blended. Attempted to capture costs through the elements of the course. Enrollment change. Classroom costs savings. Show a tuition dollar at the bottom
o UIC doesn’t know what it costs to deliver a course, maintain classrooms.
o Shows that Blended offered more net tuition revenue.
o Lots of unknowns.
v George: Think about the erosion of public support for public education
o Trajectory moving towards 25-50% of state support.
o Student want more bang for the buck, cheapen the enterprise
v Mary: I think the instructional cost of teaching Blended is higher
o More thought
o More design into true integration
o Maintenance
v Tony: Instructional Design: Started thinking about teaching effectively before the technology was here.
o Technology sped up the process
o How do we move this course to this modality?
o F2F is lagging
v Mary: If we are looking to compile models and having people be able to use the models, the model should include the driver for that model in the first place.
o Aggregation of the models
v Chuck: Not thinking about integration-oriented models, but more so theoretical models.
v Stephen: Orientation models cast a wider net.
v Karen: The community model is the one I like best.
o Can you separate institutional/theoretical models?
o Commonalities will arise, maybe even inform a question that hasn’t been asked yet.
v Patsy: Implementation v. Theoretical? Tanya says both and I agree. (To Chuck) You originally said separate.
v Chuck: My immediate interest lies in the theoretical models. Some people would be better at articulating why and how they implemented their Blended learning.
v Karen: If we are doing this for people who are thinking of how to apply it to their institution, it should be done at a theoretical level.
v Stephen: What would I want answered?
o Why do Blended?
o How do you do it well?
v Tanya: They have a theory in their mind. They probably know why they do blended.
o There is something they are trying to overcome.
o Its going be one of these issues and the models will provide the solution
v Chuck: “Yeah, but you didn’t tell me how to do it.”
v Karen: A general idea of how it can be implemented.
o What you want is an analytical model
o Something that bridges the jump from why to how?
o Slow them down and show connections between purpose and actual gain.
o Models?
o Ecosystem model: how EVERYTHING is put together. (Stephen and Mary)
v George: Reasons to do blended learning could be tied to the pillars.
o Put problems into categories and under those, address how your institution addresses those.
o Faculty satisfaction- faculty cant make the jump at once
o Student satisfaction- students aren’t regulated enough to be applied.
v Tanya: Macro issues are often looked over. Providing the bridge is key.
v Mary: Systemic approach.
o It can’t be successful if its simply at a course level
o All goals and issues aren’t addressed.
v Stephen: Can’t be just pedagogically focused (need student support service)
o Can’t be successful just based on technology
o Can’t be successful just to make money
o There must be this ecosystem which is allowed to flourish.
v Tony: Collect case studies of failed programs
o Good to highlight the failures.
o Summary of Outcomes

Next Steps:

v Tony: We set up a workshop in Oct/Nov. Discuss the macro issues and provide conceptual and practical models for addressing these issues
v Chuck: I will volunteer the UCF group to begin finding as many theoretical models as can be found and begin circulating them to the group. Collage-based
v Tony: I think we need to get a list of big issues. I will need help. We could probably pull from EduCause??? (Sept 15). Critical Issues for Blended Learning.
v Mary: I will contribute to the Wiki on things to consider when doing blended.
v Mary: I will circulate the case study template. UIC will also be responsible for meeting coordination. Resurrect grid that was done with George.
o Once a month conference call.
v Stephen: We have an opportunity to frame the conversation. Get there quickly before someone else makes the argument for us. To bring this to a chancellor, it needs to be packaged.
v Tanya: Set up Wiki to consolidate brainstorming of issues.


Move to…
  • Identify Issues
  • Models (conceptual/applied)
  • Use workshop to test out ideas. If feedback is good, move to writing a paper.
  • Get support from powers that be (presidents, chancellors, etc)
  • Must be packaged to do this.
  • End outcome is to send out something to the policy makers.
  • They are already legislating. Game is already starting.
  • Accrediting bodies are changing the definitions of what online/blended is.
  • Retraining a population- life long learning
  • Blended/online learning is good for that end
  • This is another aspect of the “value added” conversation.
  • Go after the alumni
  • Support them through blended learning by continuous training
  • Harvard supports 5000 alumni right now